Support Documentation
31 articles covering audit modules, configuration, and troubleshooting.
Searches articles and troubleshooting notes.
Onboarding & First Audit
6 articlesAuthorize Google Account Access
Authorize read-only access to the GA4 Admin API via Google OAuth.
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Selecting a GA4 Property to Audit
Select the target GA4 property and associated data stream for analysis.
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Executing an Initial Property Audit
Audit process overview, module execution sequence, and expected completion time.
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Interpreting the Audit Score
Explains the methodology behind the 0-100 numerical score and corresponding letter grades.
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Navigating the Audit Findings Report
Using severity filters, module tabs, and detailed finding descriptions for analysis.
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Exporting Audit Data (PDF, PPTX, XLSX)
An overview of each export format's contents and recommended use cases.
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Audit Module Specifications
6 articlesProperty Configuration Module (30 checks)
Verifies data streams, retention, signals, integrations, and other core property-level settings.
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Tag & Consent Validation Module (47 checks)
Verifies tag implementation, consent mode, and CMP signals via automated browser crawl.
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UTM & Campaign Integrity Module (30 checks)
Analyzes UTM parameters, formatting, source/medium consistency, and potential direct traffic misattribution.
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Data Quality & Events Module (61 checks)
Identifies anomalies, bot traffic, referral exclusions, event duplication, and engagement metric issues.
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E-commerce Integrity Module (30 checks)
Validates purchase events, item-level parameters, funnel integrity, and currency code consistency.
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Understanding Skipped Checks
Reasons for skipped checks, including insufficient data, disabled features, or account plan limitations.
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Consent & Data Compliance
4 articlesConsent Mode v2 Technical Overview
Technical summary of Consent Mode v2 and its impact on GA4 and Ads.
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Validating CMP Integration
Explains the audit's method for verifying CMP signals fire before analytics tags.
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GDPR Implications for GA4 Configuration
Practical guide to data retention, consent gating, and other GDPR-related GA4 settings.
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Diagnosing Consent-Related Data Loss
Identifying consent misconfigurations that cause unexpected data collection interruptions in GA4.
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Reporting & Data Exports
5 articlesWhat's included in the PDF report
Executive summary, module scores, severity charts, and remediation notes.
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PPTX report: using it in client presentations
Editable slides for internal reviews or client presentations.
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Excel report: tracking remediation progress
One row per check for tracking fixes over time.
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White-label and branded reports
What branding options are available on Agency and Enterprise plans.
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Sharing audit results with your team
Ways to share findings in-app or through exports.
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Account Management & Billing
5 articlesChanging your plan
How upgrades and downgrades take effect.
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Billing and invoices
Current billing flow, invoice access, and when support is needed.
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What happens when I reach my audit limit?
What happens when monthly audit usage is exhausted.
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Cancelling your subscription
How cancellation affects access for the rest of the billing period.
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Revoking GA4 access
Remove 8ms from your Google account permissions.
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Security & Data Privacy
5 articlesWhat data does 8ms access?
OAuth scope used and which Google services are never accessed.
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Do you store my GA4 data?
What is queried during checks and what is retained afterward.
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Where is data stored?
Storage region, infrastructure, and database controls.
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Can 8ms modify my property?
Why read-only OAuth prevents property changes.
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Data Protection Agreement (DPA)
How to request the DPA for Enterprise procurement or compliance reviews.
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Troubleshooting & Diagnostics
10 issuesCan't see my GA4 properties
Re-authenticate. Ensure the Google account has at least Viewer role on the GA4 property.
Audit is stuck or not completing
GA4 property needs at least 7 days of data. Check the audit status page for error details.
Missing checks in my report
Some checks require higher plan tiers. Others are skipped if the required data isn't available (e.g. e-commerce checks need purchase events).
Download button shows 'Failed to fetch'
Your session may have expired. Refresh the page and try again. If the problem persists, contact support.
Consent mode checks are all skipped
The Tag & Consent module requires a live site URL to crawl. Make sure website_url is set on your property.
Score dropped sharply after a new audit
Compare with the previous audit using the Compare tab. A drop usually means a tracking regression. Check deployment history.
I can't see UTM, Data Quality, or E-commerce results
These modules are only available on the Professional plan and above. Free plan audits only cover Property Config and Tag/Consent modules.
My property shows 0 sessions
Either the property is new (needs 24h+ of data), the data stream URL is wrong, or GA4 isn't receiving data. Check GA4 Realtime.
The audit shows a low score but GA4 looks fine to me
GA4's interface doesn't show many of the issues 8ms catches. Duplicate events, consent timing, UTM integrity, and data quality anomalies are invisible in standard reports.
Can I audit a staging or development property?
Yes. Connect any GA4 property you have access to, including staging properties. Useful for validating tracking before a release.