Help Center

31 articles across 7 categories. Find answers to common questions or get in touch with our support team.

Search works across all articles and troubleshooting notes.

Getting Started

6 articles

Connecting your Google account

Adding your first GA4 property

After connecting your account, select which GA4 property and data stream you want to audit.

Running your first audit

What to expect when you click 'Start Audit': what each module checks and how long it takes.

Understanding your audit score

How the 0 to 100 score is calculated from the audit surface, and what the letter grades (A+ to F) mean.

Reading the findings report

How to navigate check results, filter by severity, and use the module breakdown tabs.

Exporting PDF, PPTX, and Excel reports

Download your audit results in three formats and understand what each includes.

Audit Modules

6 articles

Property Configuration module (30 checks)

What the property config module checks: measurement IDs, data streams, data retention, Google signals, and linked services.

Tag & Consent Validation module (47 checks)

How we use a headless browser crawl to verify your GA4 tag fires, consent mode is configured, and CMP signals are correct.

UTM & Campaign Integrity module (30 checks)

Checks for UTM parameter presence, casing consistency, source/medium cardinality, and dark direct traffic.

Data Quality & Events module (61 checks)

Anomaly detection, bot traffic filtering, self-referral checks, duplicate events, and engagement rate validation.

E-commerce Integrity module (30 checks)

Duplicate purchase detection, missing item parameters, checkout funnel gap analysis, and currency consistency.

Why some checks are skipped

Checks are skipped when the required data is unavailable, the feature isn't enabled, or your plan doesn't include that module.

Consent & Compliance

4 articles

Consent Mode v2: what it is and why it matters

Consent Mode v2 is required for EU Consent Mode compliance. Without it, GA4 cannot model conversions for users who decline cookies.

How to validate your CMP integration

The audit checks whether your consent management platform is sending the correct signals before GA4 fires.

What the GDPR means for your GA4 setup

Data retention settings, IP anonymisation, consent gating, and DPA requirements: what compliance looks like in GA4.

Consent mode blocking analytics: diagnosing the problem

If consent mode is misconfigured, GA4 can stop collecting data silently. How to identify and fix this.

Reports & Exports

5 articles

What's included in the PDF report

Cover page, executive summary, module scores, all findings with remediation steps, and a severity breakdown chart.

PPTX report: using it in client presentations

The PowerPoint export is designed to drop into an existing agency deck. Each slide covers one module.

Excel report: tracking remediation progress

The Excel export includes one row per check with status, severity, finding, and fix steps. Ideal for tracking progress over time.

White-label and branded reports

Professional and Enterprise plans support custom logo, brand colours, company name, and footer text on exported reports.

Sharing audit results with your team

Copy a shareable link to the audit results page. No account required for the recipient to view.

Account & Billing

5 articles

Changing your plan

Upgrade or downgrade your subscription at any time. Changes take effect immediately.

Billing and invoices

Invoices are generated monthly (or annually if on an annual plan) and sent to your account email.

What happens when I reach my audit limit?

When you reach your monthly audit limit, new audits are queued until the next billing cycle resets your count.

Cancelling your subscription

Cancel at any time. You keep access until the end of your current billing period.

Revoking GA4 access

Remove GA4 access from your Google account at any time via myaccount.google.com/permissions.

Security & Privacy

5 articles

What data does GA4 Audits access?

We request analytics.readonly scope only. We never access Gmail, Drive, Ads, or any other Google service.

Do you store my GA4 data?

We query your GA4 API to run checks and discard the raw data immediately. We only store check results: statuses and scores.

Where is data stored?

All data is stored in EU-region infrastructure. We use Supabase (PostgreSQL) with row-level security.

Can GA4 Audits modify my property?

No. We use read-only OAuth scopes. It is technically impossible for us to modify your GA4 configuration.

Data Protection Agreement (DPA)

Download our DPA for GDPR compliance purposes. Available on request for Enterprise plans.

Troubleshooting

10 issues

Can't see my GA4 properties

Re-authenticate. Ensure the Google account has at least Viewer role on the GA4 property.

Audit is stuck or not completing

GA4 property needs at least 7 days of data. Check the audit status page for error details.

Missing checks in my report

Some checks require higher plan tiers. Others are skipped if the required data isn't available (e.g. e-commerce checks need purchase events).

Download button shows 'Failed to fetch'

Your session may have expired. Refresh the page and try again. If the problem persists, contact support.

Consent mode checks are all skipped

The Tag & Consent module requires a live site URL to crawl. Make sure website_url is set on your property.

Score dropped significantly after a new audit

Compare with the previous audit using the Compare tab. A drop usually means a tracking regression. Check deployment history.

I can't see UTM, Data Quality, or E-commerce results

These modules are only available on the Professional plan and above. Free plan audits only cover Property Config and Tag/Consent modules.

My property shows 0 sessions

Either the property is new (needs 24h+ of data), the data stream URL is wrong, or GA4 isn't receiving data. Check GA4 Realtime.

The audit shows a low score but GA4 looks fine to me

GA4's interface doesn't show many of the issues GA4 Audits catches. Duplicate events, consent timing, UTM integrity, and data quality anomalies are invisible in standard reports.

Can I audit a staging or development property?

Yes. Connect any GA4 property you have access to, including staging properties. Useful for validating tracking before a release.

Still need help?

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