Reading the findings report

The overview panel

At the top of the report you'll find the overall score, letter grade, and a summary bar showing how many checks passed, failed, or were skipped. Below that is a module scorecard with a score for each of the 5 audit modules. This gives you an instant view of which areas need the most attention before you dive into individual findings.

Module breakdown tabs

The main findings area is organised into tabs, one per module: Property Config, Tag & Consent, UTM & Campaign, Data Quality, and E-commerce. Click a tab to see all checks for that module. Within each tab, findings are sorted by severity — critical issues appear first, followed by high, medium, and low.

Filtering by severity

Use the severity filter buttons (Critical, High, Medium, Low) above the findings list to narrow your view. You can select multiple severities at once. This is useful when you want to focus only on critical and high issues during a remediation sprint, without the noise of lower-priority items.

There is also a status filter: All, Failed, Passed, and Skipped. If you want to verify what's working correctly, switch to "Passed" to confirm those checks are green. "Skipped" shows checks that couldn't run, along with an explanation of why.

Expanding a finding

Click any finding row to expand it. The expanded view shows three things: the finding description (what specifically was detected), the impact (why it matters for data quality or compliance), and the recommendation (a concrete step-by-step fix). For technical checks, the recommendation includes the specific GA4 Admin UI path or GTM variable name to update.

Check IDs and referencing findings

Every check has a stable check ID (e.g. PC-001 for property config, TC-014 for tag checks). These IDs are consistent across audits and appear in exported reports. When discussing findings with a developer or client, reference the check ID so there's no ambiguity about which issue you mean.

Comparing with a previous audit

The Compare tab lets you select any two completed audits for the same property and view them side-by-side. Changed checks are highlighted — green for newly passing, red for newly failing. This is particularly useful after a tracking deployment to verify fixes landed correctly.