Cancelling your subscription

How to cancel

Go to Settings > Billing and click "Cancel subscription." You'll be shown a confirmation screen with your access end date. Confirm the cancellation and it takes immediate effect — your subscription is scheduled to end at the close of your current billing period.

Cancellation does not trigger an immediate charge or refund. You keep full access to all features until the end of the paid period you've already been billed for.

What access you keep

After cancellation takes effect (at the end of your current billing period), your account moves to a read-only state. You can still:

• View all previously completed audit results.
• Access shared audit links you previously generated.
• Download exports of past audits (PDF, PPTX, Excel).
• View your billing history and download invoices.

You cannot run new audits, add new properties, or use plan-specific features such as branding after cancellation.

Data retention after cancellation

Your audit data (check results, scores, property configuration, findings) remains available only until the end of its original 12-month retention window. Cancelling your subscription does not restart that window.

You'll receive an email notification 30 days before your data is scheduled for deletion, giving you time to export anything you want to keep before it's removed.

How to reactivate

If you want to reactivate your account after cancelling, simply log in and select a plan from Settings > Billing. Your account history, properties, and audit data (if within the 12-month retention window) will be fully restored. You do not need to re-add your GA4 properties or reconfigure your settings.

If your data has been deleted due to the 12-month retention period expiring, you'll start with a clean account and will need to reconnect your GA4 properties and run fresh audits.