Comparison
GA4 Audits vs DataTrue
DataTrue tests whether tags fire correctly. GA4 Audits goes deeper — auditing your entire GA4 property configuration, data quality, and consent implementation in one automated run.
GA4 Audits
DataTrue
Price
From $0/mo (free tier) to $499/mo
$500+/mo (custom enterprise pricing)
Focus
Full GA4 audit — property, tags, data quality
Tag testing and validation (multi-vendor)
Approach
GA4 Admin API + Data API + live crawler
Synthetic testing with scripted journeys
Setup
OAuth connect — 30 seconds
Tag insertion and test script configuration
GA4-specific checks
Broad GA4-specific audit coverage
Basic tag validation (not GA4-specific)
Consent mode validation
Built-in consent mode v2 testing
Basic consent tag validation
Data quality analysis
UTM, e-commerce, and data anomaly checks
Not included — tag-level only
Report formats
PDF, PPTX, and Excel — instant
Dashboard and CSV exports