Comparison
GA4 Audits vs Chrome Extensions
Extensions like GA4 Auditor and Google Tag Assistant are great for debugging individual pages. GA4 Audits is for comprehensive, property-wide auditing that covers configuration, data quality, and compliance.
GA4 Audits
Chrome Extensions
Scope
Full property audit — API + site crawl
Single-page inspection only
Checks
Broad automated audit coverage across the core modules
10-20 checks (tag-level only)
Data API analysis
Yes — queries GA4 Data API for anomalies
No — browser-only, no API access
Consent mode validation
Yes — live headless browser testing
No — manual inspection required
UTM and campaign tracking
Yes — 30 UTM and campaign checks
No — not in scope
E-commerce checks
30 e-commerce integrity checks
Basic dataLayer inspection
Report formats
PDF, PPTX, and Excel — instant
Screenshots and manual notes
Scheduled audits
Yes — recurring automated audits
No — manual every time
Price
From $0/mo (free tier)
Free (limited functionality)